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"Older people are sticky" - social sites for baby boomers

(Crossposted at Social Networks and Complexity Blog)

An article in today's New York Times discusses the emergence and popularity of social networking sites aimed at the 55+ population. Very interesting, I thought, in particular the hypothesis that while these sites might take longer than myspace or facebook to reach high levels of usage, baby boomers are likely to "hang around". This resonates well with investors...read the full article here.

by marbisch
09/12/07. 09:08:22 am. 69 words, 6996 views. Categories: Seen and heard , Leave a comment »Send a trackback »

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